Designed a web-app for order, invoice and warehouse management for businesses.

My Role

Brand Identity Designer, UX/UI Designer,
Product Designer


Brand Identity Design, User Interviews & Personas, High Fidelity Wireframes, Visual Design, Website Design

Project Type

B2B SaaS


For a business owner, small or big, market places like Amazon, eBay, Shopify and even offline in some cases, are primary channels used to sell to their target customers. At Agaetis, we built Innoventory that helps business owners manage orders, track inventory, oversee warehouses, generate invoices and quotations and gain insights with in-depth reports by using the power of technology.

The Vision

Build a one stop solution for business owners to empower their operations, financial, warehouse and e-commerce departments.

One of our e-commerce client faced the challenge to manage stock prediction, data flow and improve efficiency as selling to multiple marketplaces like Amazon, Ebay and their own website was time consuming and tedious.

Our pilot clients informed us about their offline process of updating inventory separately for each marketplace, using Xero to generate and print invoices, and issues around fulfilling these orders had put a lot of pressure on them to manage their business efficiently. This often lead to customers being unsatisfied with no updates on their orders, some of them not able to order products due to limited stock availability.


By interviewing our client's customer service, accounts and operations department, and the business owner, we set out to understand the pain-points of the users with the current systems and their processes at ground level by conducting one-on-one interviews.

After trying out existing products like Linnworks (channel/order mangement), Xero (invoicing/quotations) and Track-POD (delivery management softeware), our clients were still unhappy with the solutions not able to offer the right solution. So, we started ideating what a one stop solution would look like.


After the interviews and some diary research, we analysed insights from the interviews and used affinity mapping to categorise solutions into departments to prioritise what the MVP would look like for the product.

Having the MVP solutions mapped out fuelled from the previous step, we created user stories and flow charts to create the information architecture, navigation and modules of the product.


The goal of this phase was to understand what components of the ideas work, and which don’t. In this phase, we also involved the engineering team to understand the feasibility before we moved on to conduct usability testing with our potential users. I created high-fidelity prototypes to conduct usability testing and conducted task-based testing with different departments.


After our testing, we gathered insights and started making changes in the flow. One of the most insightful feedback was to “Reduce the number of clicks for some basic tasks”. Being one of the most important part of design thinking, but it is the one most often forgotten. Here are some of the examples we asked our users for task-based testing.

Manage stock levels

Add new products thin the system using single form or using the bulk import functionality

Integrated with new marketplace

Verify that users can manually adjust stock levels for individual products or mark products as out of stock

Track orders

Track the status/change status of an order including order processing, shipping and delivery

Receive notifications at key stages of the order fulfilment process

Test the flow to edit or cancel orders before they are processed

Outcomes achieved

6 months

MVP Launched


Marketplaces integrated with


Users actively using the platform