B2B SaaS
Brand Identity Designer, UX/UI Designer, Product Designer
Brand Identity Design, User Interviews & Personas, High Fidelity Wireframes, Visual Design, Website Design
For a business owner, small or big, market places like Amazon, eBay, Shopify and even offline in some cases, are primary channels used to sell to their target customers.
At Agaetis, we built Innoventory that helps business owners manage orders, track inventory, oversee warehouses, generate invoices and quotations and gain insights with in-depth reports by using the power of technology.
One of our e-commerce client faced the challenge to manage stock prediction, data flow and improve efficiency as selling to multiple marketplaces like Amazon, Ebay and their own website was time consuming and tedious.
Our pilot clients informed us about their offline process of updating inventory separately for each marketplace, using Xero to generate and print invoices, and issues around fulfilling these orders had put a lot of pressure on them to manage their business efficiently.
This often led to customers being unsatisfied with no updates on their orders, some of them not able to order products due to limited stock availability.
Build a one stop solution for business owners to empower their operations, financial, warehouse and e-commerce departments.
goal 1
Enable users to quickly identify what needs attention whether it’s low stock, pending orders, or upcoming actions
goal 2
Design an interface where all inventory-related actions (like updates, notes, requests) can be managed in one place
goal 3
Give users real-time insight into inventory levels, order status, and action ownership
By interviewing our client's customer service, accounts and operations department, and the business owner, we set out to understand the pain-points of the users with the current systems and their processes at ground level by conducting one-on-one interviews.
After trying out existing products like Linnworks (channel/order mangement), Xero (invoicing/quotations) and Track-POD (delivery management softeware), our clients were still unhappy with the solutions not able to offer the right solution. So, we started ideating what a one stop solution would look like.
The goal of this phase was to understand what components of the ideas work, and which don’t.
In this phase, we also involved the engineering team to understand the feasibility before we moved on to conduct usability testing with our potential users. I created high-fidelity prototypes to conduct usability testing and conducted task-based testing with different departments.
After our testing, we gathered insights and started making changes in the flow.
One of the most insightful feedback was to “Reduce the number of clicks for some basic tasks”. Being one of the most important part of design thinking, but it is the one most often forgotten. Here are some of the examples we asked our users for task-based testing.
Example 1
Add new products in the system using single form or using the bulk import functionality
Example 2
Integrated with new marketplace
Example 3
Track the status/change status of an order including order processing, shipping and delivery
Example 4
Receive notifications at key stages of the order fulfilment process
Innoventory didn’t make it to full launch but the project became one of my most valuable learning experiences. I learned how to design for operational clarity in complex team environments, how to facilitate cross-functional prioritisation, and the importance of validating not just usability, but long-term adoption.
Even though the product was ultimately archived, the design principles and collaboration methods we developed continue to shape how I approach product decisions today.
From idea to functional product in under 6 months
Our lean approach allowed us to validate the concept early, run usability tests, and iterate rapidly with real users in the field.
Seamless integration with key vendor platforms
We successfully integrated with over four major marketplaces to centralise inventory data and automate task generation reducing manual entry and improving data accuracy.
Adoption across multiple pilot clients
We onboarded more than ten clients during the pilot phase, including both operations and procurement teams. Their usage and feedback directly influenced our roadmap, helping us refine workflows, surface pain points, and build features that mattered most.
